Roman Coppola loved the idea and signed on to direct. Jeff and Tony called out all the Jeff's and Tony's in the world. Sofia called out all the Sofia's in two different languages.
Call Out Volunteers
Facts: people are 1000% more likely to help when you ask them by name. Volunteering rates have been on the decline since the late 90s. So we decided that rather than scream into the void, we'd ask Jeff to do something about it.