Lululemon
Lululemon wanted to break into a crowded market full of sweat, grit, and no-pain-no-gain masculinity. But the truth for most runners aligns better with Lululemon's roots: Running is meditative.
Lululemon wanted to break into a crowded market full of sweat, grit, and no-pain-no-gain masculinity. But the truth for most runners aligns better with Lululemon's roots: Running is meditative.